This is probably the best example I've seen of the type of experience the iPad can offer to the 'traditional' publishing industry.
All the content looks expandable and the interface appears to be fast and easy to use.
Haven't we all wished at some point that the cover story of a magazine was as easy to find as just clicking on it?
While I'm excited about the iPad's potential, I have to say that the interactive advertising is perhaps the most interesting feature. A quick look at this shows that while the iPad may bring sweeping changes to the publishing industry, ad agencies will see the challenge and profitability of being at the forefront of this shift as an exciting prospect.
The ads seem to include copy, video, audio, interactive images and links to specialized pages set up to support the product or service. The brief for one ad in this format could potentially read the same as a brief for an entire campaign using traditional media.
Although it hasn't been long enough yet (especially in Canada), it will be interesting to see where this format and others like it take public relations and advertising in the next few years.
The only two things we know for sure: publishing companies will still find a way to charge (maybe more?) for space, and ad agencies aren't going to pass it up!
See the Wired article here
Awesome video. If devices like the Kindle and Kobo were the winds of trouble for the publishing industry, this is an out and out storm of destruction. As someone who reads two or three books at a time I despise having the carry them around. Everything is going all in one--smartphones were the beginning and the iPad is almost everything one person could ask for. Why risk a papercut when you can slide your finger across Apple's smooth surface?
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